Dutch Bros
stickers, both kinds.
There are two completely separate sticker systems at Dutch Bros — here’s how each one actually works.
“Dutch Bros stickers” means two different things depending on where you encountered the term. Fans who collect the physical stickers that show up on cups, laptops, and water bottles get them through limited merch drops or as inclusions with Coffee Club subscription shipments — they’re not a guaranteed add-on to every purchase, and standard one-time merchandise orders don’t reliably include them unless a specific promotion says so.
Separately, the Dutch Bros app has its own digital sticker system — cosmetic collectibles you earn by completing in-app challenges or trying new drinks, which then customize your profile dashboard. These have zero connection to the physical stickers; collecting a full digital set doesn’t get you a physical one mailed to you.
Physical vs. digital stickers
Physical Stickers
Come with select Coffee Club subscription shipments or limited merch drops tied to a purchase threshold. While-supplies-last, not guaranteed with every order.
App (Digital) Stickers
Earned through in-app challenges and new-drink trials. Purely cosmetic, customize your Dutch Bros app profile dashboard.