Dutch Bros Franchise 2026: Cost, ROI & How to Open

Own a Dutch Bros franchise — $150K liquid capital, $1.5M–$2M total investment. Average unit volume $1.8M/yr, ROI in 2–3 years.

Dutch Bros franchise opportunities are among the hottest in fast-casual coffee.. With 800+ locations and 100+ new openings planned for 2026, the brand is expanding into Florida, Texas, Indiana, and beyond. Unlike Starbucks, Dutch Bros operates 100% drive-thru kiosks — low overhead, high traffic, and cult-like loyalty.

You do not need coffee experience. Dutch Bros provides full training, site selection, construction, and marketing support. Average store revenue: $1.8M/year. Franchise fee: $30K. Total investment: $1.5M–$2M. This page breaks down every cost, ROI timeline, and the exact 7-step application process.

Start Your Dutch Bros Franchise Application

Dutch Bros Franchise Cost Breakdown (2026)

Expense Low High Notes
Franchise Fee $30,000 $30,000 One-time
Real Estate & Build-Out $1,000,000 $1,600,000 Includes land lease, 500–800 sq ft kiosk
Equipment & POS $150,000 $250,000 Espresso machines, refrigeration
Initial Inventory & Training $50,000 $80,000 6 weeks in Oregon
Total Investment $1,500,000 $2,000,000 Financing available

Franchise ROI Calculator

$1,800,000
$990,000
Net Profit: $810,000
ROI Timeline: 2.5 years

7 Steps to Open Your Dutch Bros

1

Inquiry

Submit form → Discovery call

2

FDD Review

Receive Franchise Disclosure Document

3

Site Approval

Dutch Bros selects high-traffic lot

4

Financing

SBA